Animation With Impact
2024 D&AD Unofficial Coke Advertisment -
Aimed to attract Gen Z audiences who may struggle with short attention spans. It uses expressive motion, engagning visuals and neon colour theory to achive this.
2024 D&AD Unofficial Durex Advertisment -
The aim was to normalise the purchasing of explicit toys while being lighthearted, inclusive and engaging. To achive this I produced a space animation playing of the joke of “It not being rocket science”, bringing my quirky humor to the piece with the creative and explicit ship designs.
2024 Personal Practice Animation -
This piece consists of animation practices I wanted to improve upon, the focus being the transitions. I origionally started this piece by deconstructing and re drawing a Drink and Draw animation i had seen (the glass to pencil). I then progressed by combining it with two other animations, focusing on the smooth and unique transitions.
2024 Pause Cat Cafe Animation -
For this piece I had contacted my local Cat Cafe and offered to provide my services. Their aims were inclusivity and slowed motion, as to not upset any customers with epilepsy. As such I slowed my animation down and kept it very simplistic, utlising their brands personal colour scheme.
Thomas Harrison
2024